I am about to disclose top-secret information. Don't tell anyone. NASCAR is a four hour commercial cleverly disguised as a sport. Watching cars go around in circles is not only entertaining, but mesmerizing. And when you're mesmerized, your mind entertains the desire to buy. Your eyes have to remain open though. At least part way. To ensure open eyes, and because you can't see the drivers in their cars, and the whole point is to know and love the drivers so you'll watch the commercials, put the drivers in the commercials. And round and round we go. That's just racing.