Whenever gift-giving occasions loom, women are the first (only) victims of panic attacks. In most male/female partnerships, women are the responsible party in present presentation. This, like many things in life, is an unpleasantly imbalanced state of affairs. We consider cost, fret over style, scrutinize the merchandise, and make endless comparisons, striving to find something totally unique and utterly special. After spending hours hunting and backtracking, we finally choose just the right something, whereupon we have it wrapped and beribboned, adding a distinctive card. The male gifting experience – “Here’s a $20 – buy something nice. Get me some beer too.”